Friday, December 4, 2009

Buxom Beauties

The Sun Maid raisins girl got a makeover. Matter of factly, so did B. Crock, Miz Butterworth, Lil Dora Explorer, and Auntie Jemima. But the activists are pissed:

http://finance.yahoo.com/family-home/article/108296/sun-maid-girl-makeover-sparks-controversy.html?mod=family-love_money

and

http://www.associatedcontent.com/article/2456746/sunmaid_raisin_girl_joins_dora_the.html?cat=3

They like the 90 yr old imagery of the overweight, vitamin D deprived, simple Sally. Well, "news" flash, times are a-changing. So what if the company wants to amp up its brand? The image dates back to 1915, when "life was . . . a lot less hectic."

1915! I think its time. Just like the soda companies changed their cans and Jack in the Box updated their logo and image. It's simple marketing, a company making their image current and/or appealing to a broader audience. All is fair in the game of sales.

Their I-♥-Raisin-spokesperson says they want to encourage healthy food choices by making their image more relateable to the current society. And if we're lucky, we'll get to see the new girl "...doing some of the things modern women typically do, like going to the gym, shopping at the market, and speaking multiple languages."

Here she is doing yoga.
I can hardly wait to see her grocery shop and mangia con la famiglia.

I guess the point of my rant is that no matter what change you make or what your motives are, there will always be an opponent. Someone always has to object. To a point, it makes life more interesting, but in reality it is people not taking the time to explore all perspectives before aligning themselves against this new concepts. I think a lot of people establish their stance and lazily fall back on how that dictates issues instead of thinking for themselves.

So what if little miss Rachel Raisin wants to get out and live a little. Everyone else is.
Literally and figuratively eating shriveled grapes.

1 comment:

  1. giving the new Sun-Girl a makeover might be a good idea since she has looked the same for most of a century

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