http://finance.yahoo.com/family-home/article/108296/sun-maid-girl-makeover-sparks-controversy.html?mod=family-love_money
and
http://www.associatedcontent.com/article/2456746/sunmaid_raisin_girl_joins_dora_the.html?cat=3
They like the 90 yr old imagery of the overweight, vitamin D deprived, simple Sally. Well, "news" flash, times are a-changing. So what if the company wants to amp up its brand? The image dates back to 1915, when "life was . . . a lot less hectic."
1915! I think its time. Just like the soda companies changed their cans and Jack in the Box updated their logo and image. It's simple marketing, a company making their image current and/or appealing to a broader audience. All is fair in the game of sales.
Their I-♥-Raisin-spokesperson says they want to encourage healthy food choices by making their image more relateable to the current society. And if we're lucky, we'll get to see the new girl "...doing some of the things modern women typically do, like going to the gym, shopping at the market, and speaking multiple languages."
Here she is doing yoga.
I can hardly wait to see her grocery shop and mangia con la famiglia.
So what if little miss Rachel Raisin wants to get out and live a little. Everyone else is.
Literally and figuratively eating shriveled grapes.

giving the new Sun-Girl a makeover might be a good idea since she has looked the same for most of a century
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