
It's just common sense.
Very few of us will ever strike it rich with an ingenious investment or clever invention... therefore time is better spent playing it safe. At least when it comes to money... :)
Literally and actually calculating risk.

You see, comparison breeds envy. Why do you think rich people can never be happy? Because they are never satisfied with what they have. An endless quest for more money, more cars, bigger houses, shinier watches. If someone else has something better, you have to have it too.
I read an article today that listed the top 5 traits of happy people. One of them was being thankful for what you have and another was appreciating the smaller things in life. In the end you should focus on what truly makes you happy. And if that is a yacht and a mansion in the Hamptons that makes you happy, by all means, indulge. But remember, life is not a competition and you'll stress yourself out (and burn yourself out) if you try to live that way.
You can attract more bees with honey... so why don't more people put that into practice? It seems to me that someone is more likely to get what they want by being agreeable, kind, and genuinely friendly.
Exhibit B: Red Bull energy drinks. Have you ever noticed the difference in the tab of the can? It matches the can and it has a little cut out bull instead of the normal oval hole. Is there purpose to either of those undoubtedly extra-costly features? Only that it shows they take pride in their product.
In no way am I implying that branded products are better than generic. I am a big proponent of generic products. Which leads me to ....
Exhibit C: Staples 5mm Correction Tape. First of all, if you haven't yet moved from liquid white-out to the tape, get on it - your life will be forever changed by the concept. Secondly, the Staples brand is less expensive, and in my opinion works 10x better than it's competition which often gets tangled and bunched up.
Exhibit D: Kleenex Facial Tissues (product MJT010). Ever bummed because you just went to the store to buy your toiletries, only to find the next day that the tissue you grabbed is the last of the box? Solution: the above mentioned tissues. When you reach the last 10 tissues, they are pastel orange (instead of white) to denote you are running low. Again, not a required feature, they do it because its nice, because they can, and because they have pride in their work.
Long story short, there are still good, well-made, practical, fairly-priced products out there. So don't descriminate and definitely don't settle for less. If the demand surges toward better products, guess what? They'll create them!
