Exhibit B: Red Bull energy drinks. Have you ever noticed the difference in the tab of the can? It matches the can and it has a little cut out bull instead of the normal oval hole. Is there purpose to either of those undoubtedly extra-costly features? Only that it shows they take pride in their product.
In no way am I implying that branded products are better than generic. I am a big proponent of generic products. Which leads me to ....
Exhibit C: Staples 5mm Correction Tape. First of all, if you haven't yet moved from liquid white-out to the tape, get on it - your life will be forever changed by the concept. Secondly, the Staples brand is less expensive, and in my opinion works 10x better than it's competition which often gets tangled and bunched up.
Exhibit D: Kleenex Facial Tissues (product MJT010). Ever bummed because you just went to the store to buy your toiletries, only to find the next day that the tissue you grabbed is the last of the box? Solution: the above mentioned tissues. When you reach the last 10 tissues, they are pastel orange (instead of white) to denote you are running low. Again, not a required feature, they do it because its nice, because they can, and because they have pride in their work.
Long story short, there are still good, well-made, practical, fairly-priced products out there. So don't descriminate and definitely don't settle for less. If the demand surges toward better products, guess what? They'll create them!

No comments:
Post a Comment